Leading toothpaste brand, Pepsodent in partnership with the Nigerian Dental Association (NDA) has revealed plans to help millions of Nigerian families adopt the best oral health practices as it officially announced the kick off of its World Oral Health Day (WOHD) celebration on Monday March 6, 2017 in Lagos.
World Oral Health Day is set aside globally to celebrate the benefits and impact of having good oral hygiene.
This year’s announcement continues after Pepsodent Nigeria emerged first globally in the World Oral Health Day 2016 challenge ahead of 31 countries.
“We are proud of our partnership with Unilever Nig. Plc, who have made the success of the previous World Oral Health celebrations possible with their immense support towards oral health in Nigeria,” said Dr. Bode Ijarogbe, president of the Nigerian Dental Association.
Speaking to the statistics that shows that 59% of Nigerians do not brush day and night, Nigeria Oral Care Category Lead- Ibironke Ugbaja Unilever Nigeria plc, said: “We have through our efforts in the past seen the transformative impact that brushing twice daily has on the oral health of Nigerians.”
“Our goal at Pepsodent is to continue driving improved oral care practices for a cavity free smile Nigeria. We are also aware that healthy dental habits start in childhood, which is why it’s vital that the Pepsodent Brush Day and Night campaign reaches more children than ever before. We have reached over 2.5 million children in about 3,500 schools since the inception of the program. Our goal is to reach 10 million children by 2020.”
In her contribution, Corporate Affairs Director for Unilever Soramidayo George said, “the effects of practicing good oral health from young have lasting effects. Nearly 20 years later, these children have experienced almost 20% fewer dental treatments than their peers, proving that these interventions make an impact for life.”
Also, the Federal Ministry of Health, represented by Head of Dentistry, Dr. Mrs. Bola Alonge, commended the initiative. The World Oral Health Day is set to hold on Monday March 20, 2017 at the Teslim Balogun Stadium in Lagos.