By John Okoh
The Minister of Information and Culture, Alhaji Lai Mohammed, yesterday night in Abuja unveiled a new PayTV platform, TSTV, saying that it will enjoy a pioneer status with a three-year tax relief.
Speaking to Dr. Bright Echefu, TSTV Managing Director, Mohammed said, “you have come at a very
good time because this government only recently granted a pioneer status to the Creative Industry and what this means is that you will be entitled to a three-year tax relief and all your investors will not
pay any tax dividends.”
He said the unveiling of TSTV has totally redefined the PayTV platform and, by extension, the TV industry, through the provision of access to people in all segments of society to enjoy high quality entertainment.
Continuing, Mohammed said, ”What Dr. Echefu has done is to democratise the media and entertainment industry and make it possible for all to have access to the best entertainment in the world. Just like a Nigerian also made history by crashing the cost of telephony in Nigeria, I am glad that another Nigerian is now coming forward also to crash the price of PayTV.”
The Minister said the advent of Digital Switch Over in broadcasting in Nigeria has created a paradigm shift in the television industry, where compelling contents will now attract viewership.
He identified lack of objective audience measurement mechanism as a key factor against investment in content production, but disclosed that his ministry is planning a workshop to address the challenge.
Mohammed and Dr Echefu during the unveiling of the network
Alhaji Mohammed said the Creative Industry played a critical role along with other non-oil sector players, in pulling Nigeria’s economy out of recession, and that the government plans to develop the industry to contribute 5 per cent to the GDP, as against its current contribution of 1.36 per cent by 2020.
He commended Echefu for his courage of conviction and belief in Nigeria and pledged the readiness of the Federal Government to continue to create the conducive environment for private sector investments to thrive.
Explaining the new outfit, Echefu said Nigerians fro the real time enjoy Pay Per View because with TStv, “subscription runs as you watch and It has the facility to pause your subscription when you travel”.
He said that TStv which has 70 premium channels model with the cheapest pay-TV in Africa and a maximum subscription fee of N3000 and can accommodate subscription as low as N200 as N500 for a period of time.
“It has an array of amazing TV channels with premium entertainment, educative programs that cut across all genres, including News, Music, General entertainment, documentary, movies, religious, sports, health, kids, fashion and lifestyle that better define the uniqueness of Nigeria’s diverse culture and traditional values.” he said.